Our Story



Thanks for stopping by our little part of the world.

Our family would like to thank you for your support!  We really love what we do, Dave has been in the custom t-shirt business for almost 20 years.  It was in 2012, that Natalie (after being a stay at home mom for 7 years) decided to make a line of shirts to sell at the Whitefish Farmers Market. The goal was just to sell some shirts to help raise money for their two boys ski racing addiction.  It was very obvious after the first week that folks LOVED the simple Montana themed designs and quality shirts.  We made more shirts, launched a website and here we are today!  

We love this amazing state and strive to represent from border to border.  Our state is big, diverse and awesome from the eastern prairies to the western Rocky Mountains, from the Hi-line to B-town. We are a hometown family run business based in Whitefish, Montana.  We are so humbled and proud to send shirts all over Montana, and the around the country.  

We spend our weekends skiing, hiking , exploring and traveling the state for our boys ski racing and travel soccer games.  Life in Montana is good! 

Enjoy your tees!

Natalie and Dave Elliott